Among Judith's communications strategies and plans of
action over the years, here are but a few:
Developing a communications audit and strategy for a
multi million dollar/year organization which was transforming
from a non-profit to a for-profit organization. This strategy
provided a blueprint through which a large communications
budget could be more cost-effective and better targeted;
Developing communications strategies for the launch of
several technology products in North America.
Creating a proactive, politically sensitive communications
strategy for the Government of Colombia at the height of its
drug exports to increase the country’s positive attributes in
Canada;
Developing a communications strategy and plan of action for
Canada Revenue Agency to introduce the implementation of
an innovative, energy efficient and renewable energy project at
a B.C. port of entry;
Developing a communications strategy and business plan for
the North American marketing of a one-of-a-kind security
technology, the world’s first to measure responses of the
subconscious mind; and
Developing a communications strategy for Treasury Board
that addressed sensitive changes in public service pensions.